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Choosing the right typeface for your design can impact the overall look and feel of your piece. There are so many elements to consider that at times it can be overwhelming. Do not worry because your Melbourne FL Graphic Design team has found some great examples and put together a few tips on how to choose the perfect typeface for your design.

Medium

Determine the medium on which you are using for your design.  What looks good in print does not always look the best on a computer screen. For example, if you are designing for the web, you want to make sure you use a web-friendly font.

Purpose

Different typefaces have different purposes so it is important to determine what it is that you want your type to do or say. Make sure to use a font that fits the audience you are trying to reach.

Readability

The type you use needs to be easy to read. Increasing the leading, or space between lines is an easy way to help readability. Another way to help is to increase the tracking, or space between a group of letters. You also want to consider the font color. It is best to use contrasting colors to make the font stand out from the background.